The Alternative Shipping Carrier Playbook for DTC Brands
Introduction
In the competitive landscape of direct-to-consumer (DTC) e-commerce, the shipping experience is a critical component of customer satisfaction and brand loyalty. However, with rising costs, fluctuating on-time performance from national carriers, and increasing customer expectations for fast and free delivery, navigating the complexities of logistics has become a significant challenge for many brands.
This playbook serves as a guide for DTC businesses to explore the powerful advantages of incorporating regional and alternative carriers into their shipping strategy. By leveraging these often-overlooked players, brands can not only mitigate the risks associated with relying on a single carrier but also achieve significant cost savings, faster delivery times, and a superior customer experience.
As a leader in precision fulfillment, Rush Order has extensive experience in crafting and executing multi-carrier strategies that drive growth and profitability for our clients. This document synthesizes our internal data, industry research, and successful case studies to provide a comprehensive overview of the alternative carrier landscape and a roadmap for building a more resilient and efficient shipping network.
