Amazon Seller Fulfilled Prime (SFP) 3PL Fulfillment Service
Amazon's Seller Fulfilled Prime (SFP) program is reopening its doors, beginning with new applications being accepted starting October 1st, 2023.
This presents a golden opportunity for physical product brands to redefine their 3PL and fulfillment strategies. For Rush Order clients, this is a chance to leverage the benefits of SFP and ensure a seamless and efficient fulfillment process. Here's how SFP fulfillment works, how Rush Order’s 3PL services can support your business with SFP, and how you can think about this program for your business.
Understanding Amazon Seller Fulfilled Prime (SFP)
Amazon SFP, launched in 2015 (and re-launched in 2023), allows sellers to independently handle fulfillment while still offering one-day and two-day delivery speeds for Prime customers. The requirements for SFP include shipping more than 99% of orders on time, having nationwide delivery coverage for all standard-size products, and weekend pickup and delivery.
The program was paused for some time to ensure more support for sellers and clear standards. Now, with its reopening, it's essential for sellers to understand how it can be a high-reward, high-stakes game with very high standards.
How Rush Order 3PL Fulfillment Services Can Support SFP
Rush Order, with its expertise in fast turn fulfillment services, is well-positioned to support businesses in meeting Amazon's SFP fulfillment requirements. Here's how:
Same-Day Fulfillment: Rush Order's efficient processes enable same-day fulfillment, aligning with Amazon's stringent requirements for on-time shipping.
Multiple Warehouse Locations: With multiple warehouse locations across the US (and around the world), Rush Order can enable affordable one-day and two-day shipping. This extensive network ensures that businesses can meet Amazon's nationwide delivery coverage requirement.
Tailored Solutions for Various Products: Whether it's high-value items, items with variations, or products with seasonal or unpredictable demand, Rush Order's tailored solutions can cater to various needs, making it a perfect fit for SFP fulfillment requirements.
Dana Madlem, VP of Services at Rush Order, emphasizes the importance of SFP for businesses. "Amazon's Seller Fulfilled Prime is not just a ‘nice to have’ program; it's an opportunity for businesses to take control over their brand, inventory, and customer data. With Rush Order's support, businesses can navigate the high standards of SFP and ensure a successful fulfillment strategy."
Embracing the SFP Opportunity
Amazon's SFP reopening is more than just a program relaunch; it's a chance for businesses to rethink their fulfillment strategies. Rush Order's support in same-day fulfillment and its extensive network of warehouse locations make it an ideal partner for businesses looking to leverage SFP.
With guidance from Rush Order’s experts, Amazon sellers can confidently step into this new opportunity and create a fulfillment strategy that not only meets Amazon's requirements, but also aligns with their unique needs and goals.
For more information on how Rush Order can support your business with Amazon Seller Fulfilled Prime, schedule a free consultation with one of our experts.
Still trying to understand the 3PL landscape and the right type of provider for your business? Take the 5 minute 3PL match assessment and we’ll help guide you in the right direction.
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Disclaimer: The information provided in this blog post is based on the latest updates regarding Amazon's Seller Fulfilled Prime program as of August 2023. For the most accurate and up-to-date information, please refer to Amazon's official announcements or consult with a fulfillment expert at Rush Order.
